Cottages in Northumberland: Data Breakdown

Posted 26 Oct 15, written by Amanda Lambert

 At Cottages in Northumberland, we carried out a survey to find out why Brits prefer holidaying in the UK than abroad. With possible answers ranging from home comforts to concerns over safety, we wanted to find out what’s making the UK population keep their feet planted firmly on British soil. 

When asked ‘What influenced your decision to holiday in the UK rather than abroad?, the 10,000 respondents told us just what it is that keeps them holidaying at home - and the results are recorded below, segmented by gender, age group and location.
 
 

Topline results:

Home comforts: 26.5%
No language barrier: 25.8%
Natural beauty: 25.5%
History: 16.9%
Safety: 15%
Pet-friendly: 13.2%
 

Males:

Home comforts: 26%
Natural beauty: 23.9%
No language barrier: 22.8%
History: 18.9%
Safety: 14.7%
Pet-friendly: 9.1%
 

Females:

No language barrier: 33.4%
Home comforts: 30.6%
Natural beauty: 30.3%
Pet-friendly: 17.8%
History: 17.5%
Safety: 14.3%
 

18-24s:

Home comforts: 33.6%
No language barrier: 25.2%
Natural beauty: 17.6%
Pet-friendly: 16%
History: 11.8%
Safety: 10.9%
 

25-34s:

Homes comforts: 34.1%
No language barrier: 30.9%
Natural beauty: 28.5%
Safety: 19.5%
Pet-friendly: 14.6%
History: 13.8%
 

35-44s:

Natural beauty: 30.8%
History: 26.5%
No language barrier: 26.5%
Home comforts: 24.8%
Safety: 12.8%
Pet-friendly: 9.4%
 

45-54s:

Natural beauty: 32.3%
No language barrier: 28.3%
Home comforts: 21.2%
History: 20.2%
Pet-friendly: 17.2%
Safety: 14.1%
 

54-64s:

Natural beauty: 37.1%
Home comforts: 30.6%
No language barrier: 25.8%
History: 22.6%
Safety: 16.1%
Pet-friendly: 12.9%
 

65+:

No language barrier: 34.9%
Home comforts: 30.2%
Natural beauty: 27.9%
History: 23.3%
Safety: 11.6%
Pet-friendly: 11.6%
 

England: 

Home comforts: 26.5%
No language barrier: 25.8%
Natural beauty: 25.5%
History: 16.9%
Safety: 15%
Pet-friendly: 13.2%
 

Scotland:

Natural beauty: 20.7%
No language barrier: 19.3%
Home comforts: 18.6%
History: 13.6%
Safety: 13.6%
Pet-friendly: 7.9%
 

Wales:

Natural beauty: 40.9%
No language barrier: 36.4%
Home comforts: 18.2%
History: 13.6%
Safety: 9.1%
Pet-friendly: 9.1%
 

Northern Ireland:

Home comforts: 31.3%
Safety: 25%
No language barrier: 25%
History: 18.8%
Natural beauty: 12.5%
Pet-friendly: 12.5%
 
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